Shopping is a favourite leisure time activity for many people and they do this as it satisfies them immensely. Most people shop for things which they may never require at all and they do this on an impulse. The stores capitalize on this by their displays and announcing of offers and discounts at regular intervals. This has led to a growth spurt in retail sector. Retail Sector – Growth Contributors! Quick urbanisation, high disposable incomes, changing demographic profile, the craze for using branded items, globalisation, presence of international brands have all contributed to growth in retail sector of the country. Malls have also contributed and today the sector needs experts to take the leap forward. A Qualification Helps! Management students have many specializations to choose from and certain specializations are in demand for the job opportunities. Post graduate diploma in retail management is one such specialization which is in demand since the course was formulated. Students who are on their entrepreneurial journey or those who are good at sales can add a qualification to their cap. This aids them in their future professional and personal growth. How The Course Is Designed?
It is a two years full time course approved by AICTE and prepares the students for a bright career ahead in retail management. The course dwells on both theoretical and practical aspects which will help students get an edge over traditional players without qualification. The sector is dynamic and it is evolving and new arm of online marketing need to be tackled. They learn about merchandising and other retail concepts which are relevant for the day. The students learn about various successful strategies through case studies and panel discussions. This also helps to improve their communication, leadership and decision-making skills. A management programme focusses on skill development as it is very vital for a manager as he has to offer solutions to the challenges. They are also assigned sales in malls as it will give them a hands-on training in retailing. Retail management through post graduate diploma caters to an all-round development of a manager and it grooms them to work off shores. Practical Learning! The live projects at the end of the course enable students to reinforce their learning and it is necessary as they get inputs from experts from industry. Most institutes have made months of internship mandatory and it is scheduled at the end of the course and the journey from campus to corporate becomes seamless. They also get international exposure through international immersion programmes. So, the course is structured to bring out a confident management graduate. The syllabus is also updated regularly and that is the advantage of a pgdm programme. Subjects! Market research, business economics, organizational behaviour, store design and location, merchandising, global retailing, supply chain logistics, business communication, financial accounting are just some of the subjects of the course worth mentioning. Placements! The students are assured of dream placements when they take up this course and they are absorbed as retail managers, retail operations managers, store managers, display specialists, supply chain distributors, etc. The average package is about 8-10 lakhs per annum and brighter students get hefty pay based on their talents and skills.
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