Media monitoring | Image Resource: talkwalker.com You should stay updated about the latest developments and the competition in your business ecosystem. A good way to do this is to monitor your media. There are various monitoring solutions available that provide relevant news updates about the stakeholders and the competitors.
You can hire professional services to monitor your media. The media monitoring service providers can track international and national newspapers, magazines, television news channels, news websites, social media platforms, web portals, consumer forums and blogs. When you monitor your media, you can keep a continuous check on your business ecosystem and your stakeholder's mood. It also gives you insights that can help you make strategic business decisions. Solutions provided Reports The reports give different types of insights and trends. This data helps you understand your competitors' thought process, a journalist’s reporting style, use of the editorial formats, trends to find the spokesperson for thought leadership and more. The reports offer last-mile insights. The trend reports are based on customised communication requirements. Journalist relationship management As businesses manage their customers using software, a tool is available to manage relationships with the journalists too. It is called the journalist relation management tool. This tool helps you to manage your association with editors, reporters and journalists across the industry. You can easily scan through the profiles of journalists and finalise the best ones for a particular campaign. The tool offers features like effective communication with the journalists, scheduling press releases and monitoring its progress. Influencer management Brands like to leverage influencers for popularizing their brand message. Selecting the right influencer becomes important. This becomes easy if you use influencer management streams. The streams help you find the right influencer for your brand. You can get the leading influencers across categories like sports, politics, cinema, authors and more. You can learn about the talk points and the sentiments invoked by each influencer, influencer mapping brand reputation themes and social media, blogs and forums leveraged by the influencers and their reach. Benefits of media monitoring
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