Al Maya Group is one of the leading, most reliable and top food distribution companies in the UAE. Based in Dubai, the Group has already introduced more than 50 of the finest food brands in the world to the region while possessing the UAE’s largest facilities for logistics and distribution (including 1 million sq. ft. in warehousing space and 100+ delivery vehicles) in tandem with its own chain of supermarkets and related brands/companies/businesses in various business segments. This business conglomerate has now scored a major hit with its introduction of Kashmiri saffron in the Dubai market. In fact, this initiative has been praised by none other than the Indian Prime Minister, Narendra Modi who appreciated food traders Al Maya Group for promotion of GI (Geographical Indication) tagged Kashmiri saffron in the United Arab Emirates (UAE) market.
PM Modi told listeners in one of his Sunday broadcasts called Mann Ki Baat or Thoughts from the Mind, that post obtaining this GI tag certification, Kashmiri saffron has already launched in a Dubai supermarket with its exports set to receive a massive boost in the future. This was unveiled in UAE markets throughout the UAE-India Food Security Summit 2020 held over two days in the city on the 8th and 9th of December, 2020. The PM has stated that Kashmiri saffron is known worldwide for its medicinal attributes and its distinct aroma along with its dark and deep color and thick/long threads which greatly scale up its overall medicinal value. Al Maya Group is the entity promoting Kashmiri saffron with a GI tag and its Partner and Group Director, Kamal Vachani, stated that the company is hugely excited to receive a mention in the radio broadcast of the Indian Prime Minister Narendra Modi, while adding that saffron is widely used throughout both Arabic and Indian dishes and hence the company is pleased to retail Kashmiri saffron throughout its stores in the UAE. The United Nations WIPO (World Intellectual Property Organisation) has stated that GI (Geographical Indication) is a sign used for products with a particular geographical origin with a reputation/attributes derived from the origin itself.
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